Dedicated mobile sites designed for the small screen, with the needs of mobile users in mind.
By 2014 it is expected that mobile internet use will overtake desktop internet use. In Australia, 95% of smartphone users used their phone to find a local business. Just because you can see your desktop site on a mobile phone doesn’t mean it’s mobile-friendly. A mobile-friendly site can help your business connect with customers and drive conversions.
Also, Two-thirds of smartphone users say a mobile-friendly site makes them more likely to buy a company’s product or service, and 74% say they’re more likely to return to the site later. “Mobile is creating massive opportunity,” says Jason Spero, head of Google’s global mobile sales and strategy.
One option is to overhaul you existing website by creating a responsive design. In some cases, a business may not have the time or resources to do this. Creating a scaled down, standalone mobile version of your website is a viable option.
Think about the customer first.
Replicating content directly from your regular website to a mobile site is often a big mistake a business.
Users’online consumption behaviours are changing as well. Your regular website may be ideal for someone browsing the internet at home on their laptop or desktop, but replicating unnecessary content on a mobile website can prove annoying for users on the go. They want to find what they are looking for, without the clutter.
Delivering content that works across varying screen sizes and platforms is becoming increasingly relevant today where users are often browsing sites on-the-go. Bliss can design websites that are tailored for mobile devices. We specialize in responsive technology and mobile website design, which provides an optimized website user experience across across desktop, tablets and mobiles from a single source.