Event Practices of the past are no longer relevant. New tools and tactics that should be considered to maximise attendance and increase engagement. Back in the day, postal invitations of a 10 page registration brochure were sufficient in generating attendees for events; on-site attendance were captured manually with name tags and lanyards; paper feedback forms we handed out post event to gather feedback. Now, making the most of today’s technology is the secret to event success . . . From social media advertising for registrations, to mobile apps to increase attendee engagement, to crowd-sourcing speakers and RFID name badges. Technology continues to significantly change the event landscape.
Download this Slideshare presentation to learn ways to make technology work for you and increase event marketing and management effectiveness:
- Learn proven event technology best practices to optimize event marketing efficiency
- Discover new opportunities to maximise registrations and increase event attendee engagement
- Get rid of the old ways in favour of new and innovative practices that produce cut-through